Tag Archives: seo

Selecting the Right Internet Marketing Agency

internet marketingWhen it comes to your business it is your livelihood, its pays the bills, feeds your family and for many business owners it is simply their life.  In the modern day as business competition increases and consumers become more and more dormant, there is one thing that you can count on, and that is the mere fact that online marketing in Toronto is here to stay.

The key is visibility, making sure people are actively seeing your brand as much as they can in order for you to generate more business.  Sure having a website is great, but what good is that website if you are unable to generate any revenues from it?

This is where an agency can come in handy and guide you through the hoops and bounds of online marketing.  For the focus of this article we are looking specifically at internet marketing agencies in Toronto.

How do I find the right agency?

You need to get traffic, and lots of it.  You need visitors that are not only going to visit your website and browse your services, but you need those visits to count for something.  Converting clicks to calls and leads is the definitive goal of an internet marketing agency.  Choosing the agency that understands the complex architecture of building a profitable online marketing campaign is paramount in the success of your efforts.

You should consider the following aspects when selecting an internet marketing company:

  • How long have they been in business?
  • Are they certified and/or accredited?
  • Do they provide knowledge and expertise of their trade?
  • Do they have a portfolio, case studies, or past track record to show you?

Finding out the answers to these questions will give you a sound understanding of the company your dealing with and whether or not you should trust them with your hard earned advertising dollars.

You can go a step deeper and check for reviews about the company online to see what others have said.  And a good approach I like to take is to check up on their social media to see what type of current engagement they have going on.  If there is little to no engagement it may be a sign that they simply don’t understand online marketing or just having gotten enough traction yet to harness the power of social media.

Above all you want to find a company that will fit into your business goals, your budget and who you can not only work cohesively with, but get along with as well.  In business we get so caught up in making money that sometimes we forget that we are dealing with real people with emotions and lives of their own.  So be nice, work hard, and always do your homework when it comes to working with others.

How to Prepare Your Online Business for SEO 2.0

business SEO

The recent changes to the Google search spider algorithms have forced many businesses to reevaluate their SEO marketing plan for the future.

Many of the big players who previously had liberal linking policies were caught with their pants down and penalized by google’s crackdown, but it’s not the big businesses who really feel the burn – they are the ones have the resources to pick themselves up and dust themselves off – its the small to medium sized businesses and startup entrepreneurs who are the most heavily affected.

So how exactly does this affect smaller businesses and startups? Due to the changes in Google’s policies, most of the big sites are protecting themselves by making their outgoing links “nofollow”. Nofollow links nullify a good deal of the link juice by preventing pagerank from being passed to the target domain, making it much harder for new domains to build a solid link profile.

There is a plus side however, these recent changes have introduced different ranking criteria which new businesses can use in their favour. This new era of SEO is being coined SEO 2.0, and one of the most important factors in SEO 2.0 is social signals. A strong social presence not only enables you to reach more potential customers, it also helps the ranking of your site.

There’s a lot of nonsense on the internet telling you to do this or that, and how to get 1000 followers in day, but the truth is it’s not easy to gain that initial following. When it comes down to it, the key to social media success is in knowing and using the right tools for the job. Many of you are probably already using some kind of tool like Buffer or Hootsuite to schedule and automate your social media submissions, and that’s a great, but these tools only get your message out there, they don’t equate to social signals, engagement or interaction.

When you write a great article or release a new website, you it to reach as many people as possible. You want people like, share, tweet, +1 and pin your awesome article all over the internet, and there is a great tool that does exactly that. It’s called the Gardn, and it’s developed by an innovative software company called Sourcey. The Gardn is a place you can “plant and grow” your quality links and content (spamming will get you banned), and other members will help you to share your content using their social networks such as Twitter, Facebook, Google Plus and Pinterest. It’s a brilliant new concept in social marketing, and anyone who wants to fast-track their social presence should really check it out.

As well as social signals, you should also focus on creating relevant content for your niche and blogging about it as much as possible. For the best results you should host the blog on your business domain to maximise your conversions and incoming link juice.

Thank you for reading, and I sincerely hope this article has helped you to get your thinking and your business on track for SEO 2.0.

How Does Google Sniper 2.0 Work?

seoOnce you buy the google sniper system you’re acquiring a long-standing and consistently potent online income course which has converted many individuals into on-line entrepreneurs.

Google Sniper 2 teaches you how to effortlessly construct a website within 2 hours and provide information to a product or service which appeals to your site visitors.

Due to this feature, you turn out to be a “middle man” and receive profits for bringing an eager buying crowd to the exact item they are wanting to buy.

This internet money making system ensures outcomes and as soon as the method is accomplished it’s pretty well a “set and forget” process.
If that is so, why doesn’t everybody use this “sniping method”?
The solution to this question which all Google Sniper skeptics seem to ask is kind of simple.
In order to rank highly on the major search engines there are certain steps which need to be applied to acquire a first page listing on Google, Bing or Yahoo.

For one thing, a Sniper needs to determine which buyer focused key phrases, related to the niche they are concentrating on, are getting enough guests to make a campaign worth the time invested.
The Google Sniper 2.0 how it works, system shows its clients how one can filter out buying keywords which contain hardly any competitors inside advertising and marketing circles.

So, in essence, the primary (and possibly probably the most very important) secret ingredient to reaping victory as a Google Sniper is to be able to uncover a buying keyword that will get sufficient monthly search engine visitors with out large numbers of opponents in tow.
Clearly, if you pursue a keyword that has 1000’s of marketing campaigns you will not see success or even come close to getting on the primary page of the search engines with the Google Sniper technique.

Because the way to earn money with this system is to catch search engine users while they look to purchase products or services you need to be on the first web page of the search results (for that specific keyword that’s being sought) so as to experience profitable results.
To realize this aim it’s totally necessary to filter out key phrases that fit a certain criteria and George Brown (the writer of Google Sniper) has “cracked this code” and fashioned a system which achieves this fundamental step.

Facebook “Like” vs. Google +1 And How Facebook Marketing Has Changed The World

Facebook LikeGoogle +1 button has plenty of similarities with Facebook like. In fact the idea behind the +1 button is not new to the average user since the bookmark buttons have flooded the net for plenty of years. However Google has announced that they plan to make use of the information that come from +1 in several different ways. For now I would like to focus on the similarities and the differences between Google +1 & Facebook Like buttons, and you shall see why the +1 might become the preferred Social Media service that Google has been going after for a while now.

One of the most important differences between Facebook “Like” and Google +1 lies on the period of the generated buzz. On Facebook, when you “Like” or share a website or a topic, the post becomes visible to your friends by their News Feeds or by your Wall, and you can buy Facebook Likes to help your company. As a result for a short time period, the post becomes visible to plenty of people and this increases the odds of going viral. Regrettably though after some time the post gets buried and the effects of “Like” disappear.

The Google +1 works differently. The +1 pages do not appear only on the +1 Tab of your Google Profile but they are also visible when one your friends is looking for a relevant topic on Google. In the event you have +1 something at some point, and one of your friends find this page on the Search Results, he or she will see immediately that you have “Liked” the particular entry and is more likely to click on it. This means that the effects of the +1 button won’t be reduced as quick as the effects of Facebook “Like”. This is an important difference as over time both the site owners and site promoters will make use of this feature.

The Facebook “Like” buttons are available not only on Facebook but also on millions websites across the web. Due to the fact that site owners have acknowledged the importance of using Social Networking to promote their sites, they have adopted the Facebook buttons and they have integrated them in their webpages. As a result many posts are shared daily on Facebook and their “Like” buttons have become a necessity for every website owner.

At first , the +1 buttons were only placed on the Google search results and only if the user was logged in. But lately more and more options have become available though code snippets and plugins like WordPress that give the site owners the ability to add them on their sites. Moreover the +1 buttons will soon be visible next to the Adwords Ads and will affect their click through rate. So as you can see, the +1 buttons can be directly added to many different services and they are more generic than Facebook “Like”.

The objective of Google is to make their button available to as plenty of sites as feasible. The question remains, will they be able to accomplish this or will they fail like they did with Google Wave and Google Buzz? Even if they cannot exclude the possibility, they must take in to consideration that the +1 button can be added much simpler than its ancestors in every web site or blog.

Simple fact remains that Google is of the most successful Search Engines, and in addition they own several very substantial services like YouTube, and BlogSpot. They have designed their own browser Chrome, and they have their mobile Android OS, and presently working on a new OS. The expectation here is that the +1 button will be integrated in all the above products, and we should expect this to become a standard.

As all of us know the Social Media data is used by the Search Engines as triggers which in turn affect the Rankings. Currently Google and Bing use the data that comes from Twitter, Facebook, to choose the popularity of the page. Additionally Google has launched several key tools that use the data from Social Networks in order to create new search criteria. At the same time Google tries to further improve the search experience and choose the social popularity findings by developing their own Social Media features, as well as using their own social layers. Please visit http://viorg.com for more information on how they can help your company.