Defined in its most simple form, optimization is what you do on your website to help or hurt your SERPs. From my perspective, on-page optimization also refers to critical planning steps like understanding your niche, keyword research, and web strategy.
The best part of on-page optimization is that it’s fully in your control. If done correctly it can improve how search engines see your website, weigh your relevant content (keywords), and place your website within search results for a given term. Many Internet marketers debate the importance of on-page optimization when it comes to Google. I believe that the effects of onpage optimization are more easily seen with other search engines like Yahoo! and BING when taken literally. However, I also believe that any Google optimization effort cannot be effective unless on-page optimization is thoroughly addressed at the start of your search engine optimization campaign.
What I’m referring to when I speak about specific on-page optimization factors is the proper use of meta tags, website URLs, formatting, internal linking, keyword development, and on-page placement. Let’s review each item in detail after you learn about the importance of keyword research. I’ll show you step-by-step what you need to know to ensure that your web pages are 100 percent optimized for Google and other major search engines.
Warning: Once you update your site with the proper on-page optimization tactics, you might very quickly find yourself ranked in the top five on some search engines like Yahoo! and BING. These particular engines, both of which are driven by the BING search algorithm, love on-page optimization!
The more I learn about search engine optimization, the more I’ve come to rely on effective keyword research. Finding the search phrases that your website or blog should be optimized for is essential to any search engine optimization campaign. The goal is to find relevant, high traffic keywords that will be less competitive from an optimization perspective. Less competition means that you’ll have a much better chance of achieving number one rankings for your chosen keyword phrase. Doing this takes a little work
but is well worth it.
The value of selecting keywords strategically is very high. The “right” keywords allow your optimization efforts to happen quicker and produce the best organic result. Many of the companies I’ve consulted for over the past few years didn’t pay much attention to keyword research. As a result, they were either trying to optimize their websites for keywords they could never achieve number one rankings for, because an authority site like Wikipedia held the top position, or for keywords that had next to no search volume. Not too long ago I had a conversation with a potential client. We were introduced through a mutual friend and sat down to dinner to discuss his online marketing needs. I started to ask him questions about his online marketing strategy, website, and so on. About thirty minutes into the conversation, he said, “I don’t need SEO. I’m already ranked number one for my keyword.” When I asked him what the keyword was, which I’m excluding for privacy reasons here, I looked it up on my phone’s web browser. I wanted to see how much search volume this particular keyword phrase had on a monthly basis.
Not surprisingly, the keyword that he was so enthusiastic about was getting less than four hundred searches per month. That’s it! It’s pretty difficult to build a business on only four hundred searches per month. He was surprised and said, “But in my industry that’s how everyone refers to our service.” I responded with, “That’s clearly not the case.”
After we started working together, I showed him the proper way to do keyword research and find the actual keyword phrases that people in his industry were typing into Google to find services like the ones he offered. With thorough research we found keyword phrases that his website could realistically rank well for in the short term and at the same time had enough traffic to sustain his business.
Before covering keyword research in detail, you must first understand the factors that are involved in proper on-page optimization and some off-page factors that influence website competitiveness. When I updated this book, I originally started with a complete chapter on keyword research but quickly realized that unless you have a firm understanding of the factors that influence rankings, you would never fully grasp the various components of effective keyword research. Therefore, we’ll be covering basic on-page optimization components followed by a thorough overview and deep dive on keyword research.
If you already have a basic understanding of SEO best practices and are eager to start your optimization effort, you can always skip forward to the keyword research section which appears later in this book. Keyword research will be the place you start any optimization effort once you’ve acquired a fundamental understanding of SEO. Armed with this knowledge, you can choose the right keywords for optimizing your website, blogs, affiliate landing pages and other online assets, resulting in a very quick rise to the top.
Let’s start with important on-page optimization factors and then I’ll show you exactly how these factors will help you choose the right keywords for your website time and again. You can manage many of these on-page factors using your website editor (WISYWIG) or an html editor like PageBreeze, FrontPage, or Dreamweaver. If you don’t have HTML experience, you can outsource this work but still need a basic understanding of what to do and how to do it. I cover everything you need to know about outsourcing later in this book so take a deep breath and relax. Effective SEO is easier than you think. Learn more SEO Services Company in Gurgaon – a detailed offering!